Posted on 09 June 2010 by Grass-Root Business Advisor
This is a video interview with brand buildning expert Rob Frankel.
Who is Rob Frankel? -Well, he’s got clients like Disney and Burger King just to mention a few. So, he knows “one or two things” about branding… In this video he tells us that our optimal success branding goal should be to become the ONLY solution to our customer’s problem.
How is that ever going to happen? He claims that we can acheive it by making our brand being all about THEM. (= The people that doesn’t know about us yet.)
So the big question is: .- How are we going to help THEM out? And a good idea is to add samples of delivery of our promise to our basic solution.
Another lesson from Rob Frankel is to understand that branding is 100% non rational. It always connects with the human element.
There are a lot of opinions about brand building: What it is and how to do it right. Feel free to leave a comment — tell us what you think!
Posted on 09 June 2010 by Grass-Root Business Advisor
Today I would like to show you this video made by Barbie Figueroa, because it’s about branding yourself with the help of participation in mastermind group activities. And, as a frequent visitor of this blog already knows, those two areas has already been mentioned here… (Important stuff!)
- Well, she is also passing along an e-book titeled “Is Your Thinking Making You Rich Or Poor” and for your convenience you can just click on the link in this sentence and get to read it for free.
One good little passage in the e-book that I would like to quote is this:
“You see, the Successful person realizes if they don’t first learn how to make just $20 dollars, that they will not be able to learn how to instantly make $1,000. The Successful person realizes You don’t become Bill Gates overnight.”
I think this sentence is really worth to stop and think about, especially in this day and age with its fast pace and instant gratifiction mentality.
Another thing that to some people can feel really relieving is the thought about “no competition”. It is a really wonderful thought isn’t it? And that could be a really positive starting point for brand building activities, to look at what makes me as a person unique and focus on that when building a strong personal brand.
NOTE: I do not recommend Barbie’s business opportunity — in fact I don’t have any opinion what-so-ever about whether it’s good or not for you.
But, the video she’s made and the free e-book is wonderful free assets capable of inspiring to improvements in moving forward, in regard to branding yourself and taking advantage of activities in mastermind groups with like minded business people “out there”.
To round up this blog post I would like to offer you yet another quote from the free e-book mentioned above. This time it is about “correct thinking”. What do you think about this? Do let us all know in a comment, please.
“You see the Unsuccessful person is always in that “I want it right now or I don’t want it at all” mode. The Successful person is always in that “I want it right now but realistically I know it takes time and I’m willing to wait so I can have it all” mode.”
