This is a video interview with brand buildning expert Rob Frankel.
Who is Rob Frankel? -Well, he’s got clients like Disney and Burger King just to mention a few. So, he knows “one or two things” about branding… In this video he tells us that our optimal success branding goal should be to become the ONLY solution to our customer’s problem.
How is that ever going to happen? He claims that we can acheive it by making our brand being all about THEM. (= The people that doesn’t know about us yet.)
So the big question is: .- How are we going to help THEM out? And a good idea is to add samples of delivery of our promise to our basic solution.
Another lesson from Rob Frankel is to understand that branding is 100% non rational. It always connects with the human element.
There are a lot of opinions about brand building: What it is and how to do it right. Feel free to leave a comment — tell us what you think!
Another blog post you may like: Business Names (Ideas) — The First Impression!
Originally posted 2009-10-28 13:59:09.
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